DARUMAX Daruma x You projection mapping

In Japan, people have a habit of praying for good luck to “Daruma” that is the round-shaped traditional doll usually painted in red color. DARUMAX is the installation art that decorates a white Daruma by extracting your information such as your thoughts and wishes.

14.Apr.2015 - 19.Apr.2015 TOKYO DESIGN WEEK in MILANO Milan Tortona district Padiglione Visconti (Via Torutona 58)

GALLERY

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WHAT IS “DARUMA” ?

Daruma is the traditional handmade Japanese doll that brings in good luck.Basically, most of Daruma is painted in red because in Japan, the color “Red” has the meaning of driving away evil spirits.

At New Year time, many Japanese individuals and corporations buy a Daruma, make a resolution, and then paint in one of the eyes. If during the year, they are able to achieve their goal, they paint in the second eye.Many politicians, at the beginning of an election period, will buy a Daruma, paint in one eye, and then, if they win the election, paint in the other eye.

Daruma is made in different parts of Japan, but the ones we're using for this exhibition are “Takasaki Daruma” made in Gunma Prefecture. They are the most popular Daruma in Japan.

Takasaki Daruma

Takasaki Daruma is one of brand of Daruma. Eyebrows are represented by cranes.Noses and moustaches are represented by turtles. Featured on the face of Takasaki Daruma are two very auspicious animals in Japan. Takasaki Daruma is also known as good-luck Daruma or lucky Daruma.

It’s made of recycled paper, such as newspaper and egg boxes. It was made with papier-mache before, but vacuum forming is the favored method nowadays. There are more than 50 Daruma doll manufacturers in Gunma.

Total annual shipment of Takasaki Daruma reaches as many as 900,000, accounting for the great majority of Japan's Daruma doll production.

CREDITS

FUJITSU DESIGN LIMITED

  • Akinori Hisayuku / Chihiro Nazuka / Naoki Aoyama / Satoshi Kawamata

NAKED Inc.

  • Promoter:Takefumi Kitahara
  • Producer:Chika Yamaguchi
  • Director:Kenshiro Hirai
  • Technical Director:Kensuke Mano
  • CG Director:Shinya Sugawara
  • Sound Director:Kiyoshi Tsutsumi
  • Engineer:Koki Ibukuro

Special Thanks

FUJITSU DESIGN LIMITED

Fujitsu Design is aiming for an IT society in which anyone can participate based on using "Human Centered Design".

The idea of “Human Centered Design”, which prioritizes people, is configured from the three viewpoints of “Customer Centric Design”, “Total Design”, and “Universal Design”. Further, these design activities support Fujitsu group business activities, and by accepting the challenge of revolutionizing design in the field of ICT, Fujitsu is pursuing together with our customers the limitless customer possibilities of an ubiquitous society.

VISIT WEB SITE

NAKED Inc.

NAKED Inc. has proposed the way of visual communication by crossing media such as movie, design, and web sinceits establishment in 1997.

We are involved from plannning stage to production and delivery part of its project totally.

VISIT WEB SITE